Bargain Rani Mobile · Process
The research, personas and flows behind Bargain Rani Mobile. The case study covers the decisions; this is the work underneath them.
02 — Discovery & Research
Mobile is not a smaller web. Reviewing what each context is genuinely good at changed which screens got attention and which were allowed to be simple ports.
03 — Defining the Opportunity
Relying on the team to keep two clients aligned is a process that fails quietly. The opportunity was to make divergence structurally difficult rather than merely discouraged.
04 — Design Strategy
The rule was simple: anything that carries brand meaning is shared, anything that carries platform expectation is native. Colour, type and copy are identical. Navigation, gestures and input are not.