AETHER EV · Process
The research, personas and flows behind AETHER EV. The case study covers the decisions; this is the work underneath them.
02 — Discovery & Research
The competitive review made clear that incumbents optimise the wrong moment. They invest heavily in the remote-control novelty — honk, flash, precondition — and leave the daily decisions unsupported.
03 — Defining the Opportunity
If the product's promise is intelligence, the design problem is not generating predictions — models do that. It is making a prediction something a driver can reasonably decide whether to believe.
04 — Design Strategy
A product whose value proposition is trustworthy intelligence cannot be retrofitted onto a network-first, monolithic client. The strategy was to establish the structural guarantees before building features on top of them — which is also why this project is honest about being unfinished.